The target market is hospitals, academia, and surgical centers. Academic centers and surgeons still learning their craft will make full use of the automated lighting, where head movement is more typical than an experienced surgeon. Our solution is suited for all different types of surgical professions who seek the most recent developments in surgical headlight products. Our price will be competitive with other high-end systems on the market. The surgical headlight market is moving away from traditional xenon systems tethered to a illumination source via a fiber optic cable. As LED technology continues to improve, xenon will become nearly obsolete. This is why we have a focus on LED lighting systems.